Hi-Fi Corporation, founded in 1993 and acquired by JD Group in 2003, is the largest audio and visual warehouse in the southern hemisphere. Notwithstanding an extremely aggressive market and an increase in the number of competitors it has to contend with, Hi-Fi Corporation has continued to maintain its position in the market as built over the years. Hi-Fi Corporation has, since inception, fought for consumer justice by bringing the lowest possible prices to market even at the expense, in many instances, of margins.

One man’s entrepreneurship and vision changed the face of the electronics industry in South Africa forever.  Founder of Hi-Fi Corporation, Yaron Remen saw the inflated prices of electronic goods that consumers were being charged for, and decided that there was an opportunity to import genuine brand names at realistic prices and to pass these savings on to the customer.

The first store opened its doors in Wynberg, Sandton some 10 years ago and the entire stock holding was sold out within a week.
The Hi-Fi Corporation success story had begun.

The voice of the consumer had spoken indicating that there was a demand for these products especially at internationally market related prices.
Hi-Fi Corporation was, in some instances, chopping up to 40% off opposition retailer’s prices on the same product. It became embarrassingly evident that the consumer had been the victim of inflated prices.

The rapid acceptance of Hi-Fi Corporation prompted the opening of 34 more stores over the next 14 years.

Hi-Fi Corporation has grown from strength to strength, having established branches all over the country including beyond the borders of South Africa, in Windhoek Namibia and Gaborone Botswana. This equates to a total of 35 Hi-Fi Corporation Branches to date, with more to come.

99% of Hi Fi Corporations goods are now sourced locally, from the original manufacturer and fully backed by the manufacturer’s guarantees. Hi-Fi Corporation also complies to the SABS ISO 9001 standards.

There are over 16000 products in a single Hi-Fi Corporation store. Every Hi-Fi Corporation store carries the same extensive product range, which is by far the biggest selection of electronic goods under one roof, in the southern hemisphere.

Hi-Fi Corporation stocks everything from black and white television sets to your latest, most popular range of LCD’s, from Video DVD Players to Recorders, from Kettles to Coffee Makers, Portable Radios to Hi Fidility Components, Irons to Ovens, from Cordless Phones to Cellular, a wide range of Office Automation, White Appliances, GPS Systems, the list just keeps getting longer. What makes Hi-Fi Corporation unique in the field of electronics? The simple fact that we offer our customers the lowest prices and the widest range.

Our customers are assured of quality products, sourced from the original local suppliers. Our shelves are brimming with reputable quality brands such as Defy, Kenwood, Sony, HP, Acer, Pioneer, Telefunken, Panasonic, LG, Samsung and Sansui to mention but a few.

People choose to shop where they are assured the best-branded quality products at the best prices. You’ll soon find out if the penny hasn’t already dropped that Hi-Fi Corporation’s prices are not merely ‘price beats’ but are substantially lower than its competitors.