Hi-Fi Corporation, founded in 1993 and acquired by JD Group in 2003, is the not only the biggest audio and visual warehouse in Africa, but the biggest in the Southern Hemisphere. Fuelled by an unwavering determination to fight for consumer justice by bringing the lowest possible prices to the people, Hi-Fi Corporation has edged out its competition and now sits secure in its position as the market leader in its field with the wildest range and the lowest prices.

The first store opened its doors in Wynberg, Sandton, and the entire stock holding was sold out within a week. The message was clear – the public wanted more great brands at low prices.

Since then, Hi-Fi Corporation has grown from strength to strength, opening 34 more stores in 14 years, spanning across the region, beginning in South Africa, and later moving to Windhoek in Namibia and Gaborone, Botswana, with more planned for the future.

Each store offers over 160 000 products on its shelves, meaning Hi-Fi Corporation boasts the biggest selection of electronic goods under one roof in the Southern Hemisphere. What’s more, customers can expect exactly the same diverse, high-quality offering, no matter which store they visit.

Hi-Fi Corporation stocks everything from black and white television sets to the most sought-after LEDs, from Video DVD Players to Recorders, from Kettles to Coffee makers, Portable Radios to Hi Fidelity Components, Irons to Ovens, from Cordless Phones to Cellular, a wide range of Office Automation, White Appliances, GPS Systems, and the list just keeps getter longer. Customers will find the most sought-after brands and at the lowest prices.

A commitment to unrivalled quality is one of the core principles of Hi-Fi Corporation.  99% of its goods are sourced locally from the original manufacturer and fully backed by the manufacturer’s guarantees.  Our shelves are brimming with brand names synonymous with excellence and high performance, such as Defy, Kenwood, Sony, HP, Acer, Pioneer, Telefunken, Panasonic, LG, Samsung and Sansui, to mention just a few.

As the country’s electronics giant, Hi-Fi Corporation has a huge heart to match its great reputation. Intent on giving back to society, Hi-Fi Corporation has embarked on a number of corporate social responsibility projects.

To shine a little light into the lives of ill children, confined to hospital beds or hospital wards, Hi-Fi Corporation has lent its support to the Reach for Dream Foundation. The foundation’s Tracy Fun Centres offer children the opportunity to enjoy some fun activities, giving them the chance to forget their worries, be children, and just play. Hi-Fi Corporation has donated 33 full entertainment units, containing TV Monitors, DVD Players, Playstations and a range of games, making extended hospital stays for these children a little bit easier.

Another project close to the hearts of all at Hi-Fi Corporation, is the South African Rugby Legends initiative. Launched by a group of ex-Springbok and provincial rugby players, the Legends have used sport as the catalyst to bring people together and evolve their sport aspirations. Hi-Fi Corporation is a proud sponsor of this initiative, as well as its various other projects, including the Legend’s Academy and the charity’s monthly events, including feeding schemes, local policing and street children programmes.

Customers can rest assured, Hi-Fi Corporation will continue to bring the best-branded quality products at the lowest prices for years to come, with unrivalled commitment and a whole lot of heart.